This is a similar concept to the MUA palettes - a £4, 12 pan pallet, often trying to mimic popular high end palettes, the Urban Decay Naked 2 in this case.
Personally I would rather they be round shadows because I find, once you hit pan, the rectangular shape makes it hard to get proud out.
Although the palette is a bit bigger than the MUA ones, it is still compact enough to be travel friendly.
Something I have noticed is that the shade you see in the pan isn't the actual shade of the shadow, which is a blessing and a curse - you might not use a shade, thinking it doesn't work for you, but actually it does.
You get 3 matt shadows - a highlight, a transition and a black - and the other 9 shadows are all shimmer/frost finishes.
You can make some really pretty looks with either just this or by mixing it with shadows that you already own.
The formulation is quite nice, they are soft, bendable shadows but there is a fair bit of fall out.
I would recommend
If you enjoy more evening friendly neutrals you will most likely enjoy this.
Talk to you soon